Varun Sharma AI Generative Specialist · Brand & Creative · Video
Weekly Status
Issue 01 · Phase 01 · Week 01 of 04
00:00:00 ET
Mon · May 4 · 2026  ·  Day 4/30
On track · May 4 — May 8  ·  Mgr: Jazmin Infante
Stakeholders 6/15 · scroll for all
JI
Jazmin Infante
Manager · ACD
Mon · Fri
SD
Scott Davies
Verticals owner
Met
AA
Adriano Almeida
Associate Creative
Met
AR
Alex Ruther
Motion Graphics
Met
AM
Artak Mkrtchyan
Video Editor
Met
RB
Rivelle Bacolor
Video Editor
Met
AC
Ariana Ceballos
Creative Manager
Due
CS
Chris Siciliano
Associate Creative
Due
FJ
Fletcher Jones
Associate Production
Due
BH
Bryan Ho
Creative Manager
Due
RO
Rayner Olson
Associate Creative
Due
MB
Mario Bahlanian
Video Editor
Due
GG
Gus Gavino
Senior Video Editor
Due
MP
Matthew Pete
Video Animator
Due
Verticals Locking with Scott · 0/5
01ResidentialTBD
02CommercialTBD
03RoofingTBD
04Pest FieldRoutesTBD
05Landscaping AspireTBD
Phase 01Foundation · Days 1—30

Listen. Map. Absorb.

Building a clear mental model of the team, verticals, and production muscle. Signal collection — no outputs yet.

1:1s
6/ 15 · 1 next
Verticals
5/ 5
AI tools
12in test
Footage hrs
18reviewed
Phase 01
12% · Day 4/30
Today
Mon 04May
Kickoff — Jazmin & Scott.
  • Phase 1 alignment
  • Vertical contacts
  • Asana audit
Today
Tue 05May
Workflow — production reality.
  • 1:1 Alex · Fred
  • Asset library tour
  • Naming conventions
Today
Wed 06May
Brand — voice across verticals.
  • 1:1 Gus
  • Read all 5 guidelines
  • Lock vertical leads
Today
Thu 07May
Footage — style breakdown.
  • "Supernatural" teardown
  • Style codex v0
  • Top-25 reel review
Today
Fri 08May
Synthesize — read-back & plan.
  • Observations doc
  • EOW with Jazmin
  • Plan week 02
Stance · W01
Be useful in month one by asking better questions than I answer.
— Varun
AI Toolkit · in test 5 groups · hover for elo
Video — Generative 04
Kling 3.0Kling 3.0 1080p (Pro)Cinematic motion, strong physics. Leading API-available video model.1,249Elo · #3
Text-to-VideoCreatorKlingAIReleasedFeb 2026API$13.44 / min Seedance 2.0Dreamina Seedance 2.0 720pByteDance Seed's text-to-video — strong style and cinematic look.1,270Elo · #2
Text-to-VideoCreatorByteDance SeedReleasedMar 2026APINo API yet Veo 3Veo 3Google's flagship text-to-video — native audio, prompt fidelity, long shots.Top tierVideo w/ Audio
category leaderCreatorGoogle DeepMindReleased2025APIGemini · Vertex Happy Horse 1.0HappyHorse-1.0New #1 on the Text-to-Video arena — Alibaba-ATH preview model.1,354Elo · #1
Text-to-VideoCreatorAlibaba-ATHReleasedApr 2026APIComing soon
Multimodal Platforms 03
FreepikFreepik AI SuiteMystic image, video, voice, upscaler, Magnific — many models, one workspace.AggregatorMulti-model
orchestrationCreatorFreepikUseImage · Video · VoicePlanSubscription HiggsfieldHiggsfieldCamera-controlled motion, character consistency, viral ad workflows.WorkflowCinematic
ad workflowsCreatorHiggsfieldUseVideo · ImagePlanSubscription ArtlistArtlist AI SuiteStock + generative — music, sound, voice, video, image from one library.AggregatorMulti-model
+ stock libraryCreatorArtlistUseVideo · Audio · ImagePlanSubscription
Image & Style 02
Nano Banana ProNano Banana Pro (Gemini 3 Pro Image)Google's image gen — accurate edits, brand consistency, typography.1,219Elo · #4
Image arenaCreatorGoogleReleasedNov 2025API$134 / 1k imgs GPT Image 2GPT Image 2 (high)New #1 on the Image arena — strong typography, photoreal detail, instructions.1,338Elo · #1
Image arenaCreatorOpenAIReleasedApr 2026API$211 / 1k imgs
Voice & Audio 03
ElevenLabsElevenLabs · Eleven v3Industry-standard voice cloning, emotive TTS, multilingual delivery.1,178Elo · #3
Speech arenaCreatorElevenLabsReleasedFeb 2026API$100 / 1M chars ArtlistArtlist Music & SoundRoyalty-free music + AI voiceover, SFX, mastering — one license.LibraryMusic · SFX
Voice cloningCreatorArtlistUseMusic · SFX · VOPlanSubscription SunoSuno V5.5Leader on the Instrumental arena — full songs from a prompt, with vocals.1,210Elo · #1
Instrumental arenaCreatorSunoReleased2026APISubscription
Offline 01
ComfyUIComfyUINode-based offline workflow runner — local control, custom pipelines.Open sourceLocal · Workflow
orchestrationCreatorComfy OrgUseLocal pipelinesPlanFree / Open
Reference Production teardown
"Supernatural" — AI spot.
Full production story · Thu. The precedent for the AI pipeline I'm building toward.
W01 · Now Listen & map
May 4 — 8
W02 Workflow walk
May 11 — 15
W03 Brand & voice
May 18 — 22
W04 Synthesize · ship
May 25 — 29
Varun Sharma · AI Generative Specialist
More next Friday.
Brand & Creative · Video · 01